Introducing Sabrina Wiewel

Senior VP and Chief Customer Officer for Hallmark Greetings

Sabrina Wiewel will speak about the power of disruption. She’ll be sharing inspiring anecdotes and stories about how she’s used disruption as a catalyst for positive change and growth both personally and professionally.  

Sabrina is a senior vice president and chief customer officer for Hallmark Greetings, and a corporate officer at Hallmark Cards, Inc.

In this role, Wiewel is responsible for managing the distribution of Hallmark products to consumers through a network of 60,000 rooftops in the United States and through digital solutions. In her role, she collaborates with cross-functional business partners to provide the right product portfolio for customers by focusing on strategic partnerships and channel strategies that maximize retail productivity and sales.

Wiewel began her career as a sales representative for Marion Laboratories before joining Hallmark as a marketing strategist. She left Hallmark for H&R Block, holding positions of increasing responsibility, eventually serving as chief tax network officer. Wiewel re-joined Hallmark in 2011 as vice president and general manager, overseeing Hallmark’s relationship with two of its largest retail customers. She was promoted to her current role in 2015.

Wiewel has been recognized as one of Progressive Grocer’s top senior-level executive women in grocery and one of Shopper Marketing Magazine’s “Who’s Who in Chain Drug.” In 2016 she was named a Kansas City Business Journal “Women Who Mean Business” honoree and was included in Bizwomen’s “Top 100 Women to Watch,” recognizing the top 100 female business leaders in the country.

She is an active member of the Network of Executive Women (NEW), Susan B. Komen Foundation’s Race for the Cure, and Sales Executive Share Group (SESG). Wiewel also serves on the board of directors for Enactus United States and Band of Angels.

Come hear Sabrina talk about the power of disruption and how she’s used disruption as a catalyst for positive change.


Have A Question?

Viewing previous year convention. Return to the current Leadership Convention site