• Recruit and attract Asian professionals and leaders to work for your company
• Develop Asian leaders within your organization
• Achieve your organization’s diversity goals
• Brand yourself as an employer-of-choice among Asian professionals
• Reinforce your reputation as a corporate diversity leader
• Connect your employees with others to learn Employee Resource Group best practices

Brand.

• Increase brand awareness, engagement, and sales among Asian professionals
• Introduce your organization’s products and services to Asian professionals
• Develop business-to-business relationships with Asian-owned businesses

Community.

• Educate Asian professionals about your work in the community
• Donate volunteer hours or charitable gifts to causes that align with your priorities