Debunking Salary Negotiation and Personal Branding Myths Panel

Ginny Cheng (Moderator)

Lifelong Learner and Career Happiness Coach Ginny Cheng will be a moderator for the Salary Negotiation and Building a Personal Brand Panel. These two important skills go hand-in-hand. After all, if you are not clear on how to articulate your personal brand or the value you bring to an employer, it would be hard to negotiate with confidence for the salary you believe you deserve.

Ginny Cheng considers herself a life-long learner through her own personal career pivots, from International PR, Branding to Product Marketing and now Talent Acquisition.

Ginny is currently on the Recruiting Leadership Team at Zillow Group and is also a Career Happiness Coach, who’s passionate in helping professionals find work-life fulfillment.  Whether you are a student or a seasoned professional looking to make a career change, she helps clients craft their stories, reshape their searches to match their goals or uncover opportunities they might not have considered.

She began her recruitment path at Microsoft.  Her global work experience includes a three-year assignment in Europe, managing recruitment for Facebook’s first international engineering offices.  She was also in Asia working at Technology companies including Acer and EMI Digital Music.

Ginny is on the NAAAP SF Board and is a mom to a sassy nine-year-old girl.

A 2016 study revealed that “Asian-American men and women are the least likely to ask for a raise, followed by African-American women.” Ginny will be speaking and facilitating a panel on salary negotiation tips and how to build a compelling personal brand at work.

Hear this panel speak about salary negotiation and personal branding myths.

Debunking Salary Negotiation and Personal Branding Myths Panelists

Image of Natasha Ygsi

Natasha Ygsi

Art Director, VMLY&R

Image of Mia Park

Mia Park

Multidisciplinary Artist

Image of Jessica Nguyen

Jessica Nguyen

General Counsel, PayScale

Panelists Bios

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Natasha Ygsi

Panelist

Art Director, VMLY&R

Natasha Ygsi is an Art Director at VMLY&R.

She was born and raised in Missouri and throughout school she was known as “that art girl.” So she took that title and ran with it. She found a way to make imagination and arts & crafts a full-time career. 

Natasha graduated from the University of Missouri, earning a Bachelor’s in Journalism with an emphasis in Strategic Communications – Art Direction. 

Throughout her career, Natasha has worked on several notable brands such as Anheuser-Busch (Bud Light, Budweiser, Stella Artois), McDonald’s, Pepsi Co. brands, and Dick’s Sporting Goods. 

She is a fervent advocate for diversity in advertising – both in front of the camera and behind the scenes. Natasha has helped facilitate talks and workshops in diversity awareness with a focus for diverse perspectives in design. She loves to connect with others who share her same passion. 

Outside of work she spends her time at the movies – like a true cinephile – or on a plane, traveling the world. 

She is still proudly known as “that art girl.”

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Mia Park

Panelist

Multidisciplinary Artist

Mia Park is powered by hope and engagement. As a Chicago based multidisciplinary artist, Mia shares her passion for discovery through acting, teaching yoga, writing, playing music, producing events, and volunteering. Mia plays Nurse Beth on NBC’s Chicago Med and created the highly successful “Our Perspective: Asian American Play Readings” performing at Goodman and Steppenwolf Theatres. She’s taught yoga since 2006 and focuses the practice on personal transformation. As a volunteer, Mia has worked with domestic violence survivors for twenty years and has taught pre-natal yoga in Cook County prison since 2010. Learn more about her at MiaPark.com.

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Ryan Namata

Ryan Namata is a senior leader in human resources with 17 years of experience. The breadth of his HR experience ranges from leading all of HR for an international manufacturing company, directed training and development for a mid-size startup, managed recruitment at a Fortune 500 company and leading a strategic initiative for the largest HR association in the world. Ryan Namata is a SHRM-Senior Certified Professional and a certified Global Professional in Human Resources.

Additionally, he serves as the Board Chair of the National Association for Asian American Professionals in DC, President of Voices of SHRM Toastmasters club and a charter member of the Intelligence Community Heritage Council Liaison. Ryan Namata is a graduate of the University of Maryland and has a professional development certification from George Mason University.

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Jessica Nguyen

Panelist

General Counsel, PayScale

Jessica Nguyen is the General Counsel of PayScale, a Seattle, Washington based technology company that provides compensation data and tools to help employees and employers make informed compensation decisions. PayScale’s products enable organizations to take a transparent and data-driven approach to their compensation strategy and pay their employees fairly and equitably. PayScale prides itself on being a thought leader on pay equity issues.

Jessica was hired as PayScale’s first attorney and General Counsel and built from the ground up a legal team and processes at PayScale. At PayScale, she manages all legal affairs of the organization. Prior to PayScale, Jessica supported the growth, scalability, and risk management of other organizations, including the Office 365 engineering teams at Microsoft (MSFT), Avalara (AVLR) during its early stages (where she was also its first in-house attorney), and was an attorney at Pacific Northwest law firms.

Jessica was recently selected as a 2019 The Business Journals’ “Influencers: Law,” which consists of the top 100 most influential law executives in the United States (and one of only six influencers in the Pacific Northwest and one of less than ten who are APA) by editors and staff writers across The Business Journals’ network of more than 40 publications. The Business Journals’ Influencers: Law are described as “executives who are driving business for their employers, and for their clients, in cities across the country.” Jessica was also recognized as one of The Puget Sound Business Journal’s 40 Under 40 Honorees in 2018.

You can learn more about her professional background at LinkedIn.

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